Posts Tagged ‘Expensive Clothes’

Fashion is the hot cake of the day due to the increasing demand of the people for something to wear new and different. In the modern fashion industry it is the fashion designer who creates billions of pieces of designer clothes, articles, shoes and accessories which are purchased by the fashion conscious consumers. There are many expert fashion designers working for clothing wholesalers and manufacturers by creating emphatic designs aiming the mass consumer market. As the consumers are in search of variety in their attire the fashion designers are tend to create the elegant and unique designs which may be sometimes fun and silly. It is obvious when we see models donning expensive clothes parading down the popular runways. These designers create excellent clothing and accessories for various categories of people which includes men, women and children and also especially for the rich and famous celebrities and individual clients.

In the former days draper had not set up his house in Paris, the designing of clothes and other various aspects are in the hands of seamstresses. As a result the courtiers at the Royal court started wearing popular and elegant fashion which was also spread throughout the public. Throughout the first half of the 20th century all of these fashions were originated in Paris also extends throughout the cities of UK including London. In the history of fashion the division between creations of exclusive custom-fitted clothing and ready to wear dresses are not sharply defined. But it is vested with designers who can create elegant designs and their imagination in clothes and they are continuing to influence which they are doing all these years.

By following some well established fashion trends, the designers who are experts in the fashion career are able to create original and suitable garments. Most of them will cater the needs of apparel manufacturers, by creating those designs which meets the fashion demands and requirements of men, women, and children in the mass consumer market. Normally in some of the famous designer brands, there will be a team of individual designers working under the direction and control of a designer or a creative director. As time goes, the old tradition designers begins to sketch out the garment designs instead of presenting the completed garments as a whole which are taking roots in the fashion world.

With great enthusiasm and excitement the western modern styles are greeted and adopted all over the world and had created a great impact from outside of western countries by the esteemed fashion designers. Modern fashion are now associated with latest tools and technology as it is integrated by the leading designers to design their interesting dress collections. There is possibility of copying and adopting the trends which was set by some of the famous names in fashion. Many of these modern high end designers are turning to mass market retailers with the aim to produce low priced merchandise stuff and also to broaden their customer base.

The author is a copy writer and is working for a model agency. To know more about Replay models and Replay modelling visit: www.replaymodels.com/

Author: Vish K S
Article Source: EzineArticles.com
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When I recently advised a client to study a few fashion magazines to glean some ideas for the
upcoming season, she flatly refused.

“I HATE those things!” she told me vehemently. “Skinny girls, expensive clothes – what does that have to do with my life? Nothing!”

Now since this isn’t the first time I’ve heard this argument, I realized that she was missing
the point of the exercise – much like the women who tell me that VOGUE or W are “their bibles.” In this corner, we have someone who’s way too caught up in her own reality; in the other, we have someone who’s much too caught up in someone else’s. Let’s all move a bit more to the center and learn how to read these things properly, shall we? We’ll all dress a lot better for it.

Let’s start with a little dissection first, then move on to the “how to” part of the lesson.

THE MODELS

Overall, fashion magazines tend to show young, thin, attractive people in their pages for the
exact same reason that grocers tend to polish their apples and car dealers tend to have you
test drive clean cars: because it sells more. It’s as simple as that. Fashion Marketing 101.
Whether you agree with it or not is beside the point; it works — VERY well.

So well, in fact, that somewhere along the line, many women went from trying to determine whether the clothing being shown would work well on their bodies to bemoaning the fact that their bodies don’t look like the mannequins. Let me let you in on a secret: those girls don’t look like that every day, either. They have an army of people to get the hair, makeup, clothes, and lighting just right. If that doesn’t work, they airbrush the photos to get the right look. And if the model packs on a few pounds or starts to show signs of ageing, she’s replaced. Nothing like being a “has been” by the age of 30, eh?

What a shame that so many teenage girls and women have allowed the slick marketing to muddle their thinking and impact their self esteem. Don’t be one of them. Look at the clothes and the mood that the picture evokes; don’t compare yourselves to the mannequins.

THE SETTINGS

In fashion magazines, you’ll often see a beautiful girl in gorgeous clothes in an enviable
setting surrounded by handsome men. If only, right? Well, that’s part of the marketing. It’s
called projecting, and if you’ve ever envisioned yourself swapping places with the gal in the
picture, the marketers have done their job. It’s a set up. A complete fabrication. A ruse.
Remember that the next time you see a shot that makes you want to rush right out and buy the
clothes you see so you can be just like the girl in the picture.

THE ADS

Ever wonder why you see so many high end designers advertising in fashion magazines and
why the fashion magazines, in turn, show so many of those same designers in their editorial photo spreads? It’s no coincidence. Those one-page ads are VERY expensive, often costing tens of thousands (or more), depending on the magazine’s circulation. So the fashion houses don’t spend all their advertising dollars in one place. Oh, no.

They’ll put a portion of their budget into ads, a portion into lending clothes to magazines for
photo shoots, and a portion into creating clothes for celebrities for red carpet and other media events. That way, they spread the name recognition around. It’s clever – and expensive.
But it works. If you love labels and see a look you like in a couple of fashion magazines and on a favorite celebrity, wouldn’t you be more inclined to buy it if you had the money? Many
are. A look through the society pages will tell you as much.

THE LESSON

So now that we’ve addressed the models, ads, and editorial spreads, here’s what you SHOULD be
looking for when you read a fashion magazine (and yes, it’s okay to rip out pages and put them in a file for future reference – but only if you own the magazine!):

1. The Trends

Fashion magazines will call them “must have” items, but look at trends skeptically to see
whether they fit your body, clothing personality, and lifestyle. Don’t worry about the price. If you find something you like and want to wear, look for an inexpensive version of the trend at your favorite discount or outlet store. Buy cheap, wear often, and discard when then trend is over.

2. The Updated Classics

Most women recognize that classic styles are a good value, and fashion magazines know this. So
they’ll show trendy new ways to wear classic styles and give you plenty of ideas in the
process. All you have to do is take a moment to break it down to see how you can apply this to
your own closet.

3. The Designers

If you have a “thing” for designer labels, high end fashion magazines (Vogue, W, Marie Claire,
Town and Country) are a great place to learn about the different fashion house philosophies.
Even if you can’t afford those brand names, don’t fret. If you find a look you really like, you’ll probably be able to find it a little later in the season in a budget-friendly copy-cat version.

4. Styling Ideas

Styling refers to the way the clothing and accessories are presented in a picture. Look at
how the clothes are layered, draped, or wrapped. Look at how the jewelry is worn. See what they did with the bag and shoes. Look at the hair and other accessories. If you see something you like, try creating a similar look with pieces from your own closet. You’ll be surprised how you can breathe new life into your old standbys just by wearing them a different way.

5. Hair and Makeup

Are you in a hair and makeup rut? Peruse a few fashion magazines to see what’s hot for the
season. Not only will you glean some new looks, you may discover that a new ‘do may be all you
need to look “au currant” this year.

Fashion magazines are a great way to learn all about what’s happening in fashion AS LONG AS you
remember that they’re created to sell clothes and accessories. Forget about the models and the
price tags and focus instead on the clothes, trends, and styling ideas that might work for
you. Then copy or adapt them to your own budget and lifestyle. Before you know it, you may look like you stepped out of a fashion magazine – whatever your age, shape, size, or budget.

Diana Pemberton-Sikes is a wardrobe and image consultant and author of “Wardrobe Magic,” an ebook that shows women how to transform their unruly closets into workable, wearable wardrobes. Visit her online at http://www.fashionforrealwomen.com

Author: Diana Pemberton-Sikes
Article Source: EzineArticles.com
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