Posts Tagged ‘Hugo Boss’

Jeans. Humble work pants that were hard wearing yet comfortable. When I was about ten, that’s exactly what my favourite jeans were, to me at least.

These days, being all grown up and all, I head to the shops in search of a pair of jeans and very quickly, any quaint notion of what I thought jeans were, is dispelled in an instant. Today, jeans have gone decidedly upmarket.

Yes, the humble jeans are still the staple garment of choice for anyone involved in labour or leisure, but somewhere during the last ten to fifteen years or so, the fashion world has taken our favourite garments and has given them a makeover. I never thought I’d see the day that Giorgio Armani or Hugo Boss would include among their anticipated collections, their own flavour of jeans.

So just what have these big names in fashion brought to the party? well for one thing they’ve brought us a new distinction in the fashion vocabulary: Fashion Jeans.

That’s not the only thing they’ve given us. Along with the new terminology, we now have a whole new range of prices to consider.

Now call me old fashioned, but I find it hard to justify forking out the kind of money that I’m more used to spending on a suit, on a single pair of fashion jeans. There are times when, try as I might, I just can’t for the life of me, see anything special about some leading designers jeans that could possibly justify the eye popping price tags. Is it the cut? Is it the material? (I thought they were all 100% cotton!).

Don’t get me wrong, I’m sure fashion jeans are very well made and I’m sure they’re up to the job, after all, no designer worth their salt would dare put their name to any garment that was below par. They do have their empires to consider. All I’m saying is that I would find it very hard to justify that kind of outlay.

Fortunately for the fashion industry, it doesn’t rely on my purchases to sustain itself. It relies on the ever changing trends of the fashion buying global population who seemingly have no qualms handing over the asking price for the latest fashion jeans or the latest fashions full stop.

If it’s jeans your after, then it’s only right that you’ll buy what you like. Whether that’s regular jeans (like mine) or fashion jeans, but more to the point, you’ll buy them where you like. The only tip I’d like to pass on is the place to buy them. In short it’s the Internet. Branded, unbranded, basic or high fashion, you just won’t find them cheaper or more plentiful that online.

The humble jeans, who’d have thought.

Happy Shopping!

When did plain old jeans become fashion jeans – I think I must have blinked. Browse the best offers, the best brands and the best advice from the most respected and innovative names in Catalogue and Home Shopping. For up to 20% off first orders and our pre-sale notification promise, head to the best Catalogue and Home Shopping site in the UK.

Author: Sam Benton
Article Source: EzineArticles.com
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The UK high street fashion industry is worth an estimated £44.5 billion. In 1960 10% of household expenditure was spent on clothing and footwear. Today, thanks to discounted prices, lower production costs abroad and a flood of Chinese imports, only 6% of household expenditure is spent on keeping us fashionable. Encouragingly for the consumer, between 2001 and 2005 average clothing and footwear prices fell 14.4% whilst the cost of living has risen by 12.6%.

Discounting is rife in the ultra-competitive UK fashion market. Marks & Spencer remains the market leader in the sale of high street fashion, but faces fierce competition from discount fashion specialists such as Primark and TK Maxx. Increasingly, affluent younger consumers are buying formerly exclusive high fashion brands such as; Prada (Italy), Chloe (France), Hugo Boss (Germany), Burberry (UK) and Donna Karan (U.S) to mention but a few.

The rise of cheap imports has nearly wiped out UK manufacturing. These days UK manufacturing concentrates on specialist fashion clothing or luxury products, mostly made for wealthy consumer in other developed countries. A continued trend in the fashion industry is the integration of manufacturers and retailers. The top three fashion retailers in UK; Next, Marks & Spencer and Arcadia (Topshop, Dorothy Perkins, BHS etc.), are all manufacturing and retailing their own fashion brands. Exceptions to this vertical integration are the street fashion brands of Nike, Adidas and Reebok, who prefer specialist retailers.

To conclude, the UK fashion market will continue to be driven by retailers rather than manufacturers with a polarisation between discounters and full-price retailers. The full-price retailers will capitalise on young consumer demand for couture-house designs, quality materials and individual styles sold as “fast fashion” with items offered for a limited time before new styles are released. Forecasts to 2010 are for the women’s, girls and infants fashion market to grow by 23% with a 15.6% growth for the men’s and boys fashion market.

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Article written by Glyn Barlow, Director of Fashion Shop UK

Author: Glyn Barlow
Article Source: EzineArticles.com
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As I walk my new baby girl Khaliya down the street in our Inglesina pram daily, I’ve been seeing many mothers flashing their baby pushcarts. Before, it was mothers with strollers… just the usual. But recently, I see so many mothers with prams… even some dads too. The point is, I’m seeing a lot more baby’s in prams vs. strollers relative to a year earlier.

With the rise of fashion & design, many mothers are flashing baby prams. Newer prams are strictly focusing on fashion, which is obvious with the colors, stylish look and social endorsement. Some are even being marketed to men, of course for the dad, as women are more active in today’s workforce versus the days of old.

Baby prams are being seen a lot in fashion magazines and in paparazzi pictures. Some of the classic pram carriages are becoming really popular as celebrities like Jennifer Lopez and even the British Royal Family have been seen flashing their babies in them.

It’s a fact that prams are popular for fashion reasons, as all the marketing surrounding them focus on fashion. So what else are fashion magazines showing us for the mother interested in fashion? Many young mom’s are wanting to keep their looks, their style and heads turning. So how can they do this based on what fashion ads are telling us?

5 key’s to a mother’s fashion… as evidenced by the world’s top fashion magazines:

1) Many celebrities are seen to be walking around with prams. Social endorsement is present here. Nearly all ads for mothers show a new mom pushing her baby in a pram.

2) Old style is coming back – prams are “outdated” and were the method of transport in the past. Many popular and elegant clothing lines such as Coach, Hugo Boss, and others are bringing back old fashion.

3) Elegance – Big sunglasses are in for mothers. Old cabbaret hats as well.

4) Simplicity – If you look at fashion ads, you’ll notice a simple but elegant mother. Simplicity is in. A simple braclet and earrings will do the trick. Not a flashy gold watch and 5 necklaces.

5) Different – Fashion for a mother is all about being different. High heels aren’t different… but guess what? Flip flops are. I’ve seen many ads where a mother is wearing flip flop sandals, a thin skirt, and a nice top. Simple, different, sexy.

Lookout for magazine ads next time you open a fashion or mother & parenting magazine.

Jessica Reid is the owner of Baby Prams Online, the web’s #1 baby prams [http://www.babypramsonline.com] store. Swing by and check out the great deals we have on baby prams [http://www.babypramsonline.com/index.php?cPath=1] and baby pram accessories.

Author: Jessica Reid
Article Source: EzineArticles.com
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