Posts Tagged ‘ideas’

Screen printing is a technique in which the ink is directly applied to the surface that is to be printed and this surface is called substrate. The image that is to be printed is transferred photographically to the screen in such a way that the areas not be printed is blocked and the fabric is used as a stencil. A roller moves across the screen stencil, pumping ink over the threads of the woven net in the open areas.

Silk screening or serigraphy also involves screen printing. In this, the stencil method of the print making imposes a design on the screen of silk or any other fine mesh and the empty areas are covered with an impermeable substance while the ink is put on the printing surface through the mesh. The silk printing was the traditional method but now it has been replaced with the polyester for screen painting.

The screen printing first appeared in China during the rule of Song dynasty. The Asian countries started using the screen printing process in thirteenth century and advanced it further by combining the screen painting with block printing and paints. In late 1700s, the Europe started using the screen printing process but it gained wider acceptance much later as the silk was not available in the Europe at that time.

The screen printing in the United Sates became popular when the artist Andy Warhol screen printed Marilyn Monroe in year 1962 in the garish colors. In year 1960, the American entrepreneur, inventor and artist Michael Vasiltone developed and patented a rotary multicolor garment screen printing machine. He used this rotary machine to manufacture and print information of bowling on different garments but soon he turned his attention on printing team logos and information on t-shirts. This soon led to led a boom in t-shirt screen printing business and many more manufacturers licensed from him in order to print on t-shirts. The rotary garment screen printing machine became the most popular device used in the screen printing industry.

The printing on the canvas with the help of the screen-printing also became popular with the artists. Warhol, Robert Rauschenberg and many other artists have made use of screen-printing on the canvas. The commercial as well as the fine arts industry is using this screen printing industry to increase their profits and they use it to make prints on the CD and DVD covers, t-shirts, hats and also on the metals and many more things.

Currently, graphic screen printing is used in creation of mass or large batch production graphics such as posters or display stands. The screen printing is more suitable for printing on non-porous surfaces like ceramics and metals, curved surfaces like bottles and cups and also for short print runs.

The Corporate have well utilized this option and have started giving their employees and clients corporate gifts that are screen printed with different ideas and also corporate logos. This is a good way in which the corporate can increase their presence. The Corporate gifts are usually given once or twice to the employees. The screen printed corporate gifts are like t-shirts made in different sizes and styles keeping in mind the different employees. The corporate gifts can also be in form of mugs, beer and wine glasses, and many corporate give their best employees fully paid vacations.

The fast evolving practice of giving corporate gifts is not as familiar to people as gifts given by individuals to near and dear ones. Businesses show that they are thankful to their clients or employees by giving away corporate gifts.

Corporate gifts are usually valuable products, and they are often given away without any symbol of the organization on the item, as they are not for promotional purposes. On the other hand, various gift items are often given away for marketing purposes, for example, stationery objects, storage devices, or key chains. In such cases, the gifts are often marked with the company’s symbol before they are given away to employees or potential customers.

As in the case of any other gifts, the selection of a corporate gift should be according to the liking of the individual to whom the item is to be given. For a client, exotic and expensive items are the norm, while standard items should be given to employees belonging to the same team or unit.

The impact of the corporate gift on the professional relations with a customer or a team member depends on how valuable the person perceives the gift to be. However, gift-giving is at times regulated by the law, so a quick check with your legal department is worthwhile.

It is important to prepare for corporate gift-giving beforehand by allocating a budget, planning the number of gifts to procure, and looking for bulk deals with retailers. This is obviously more useful in case of gifts to employees, especially if yours is a large business. You should buy the right number of gifts so that no employee whom you wish to thank is missed out.

Offering corporate gifts to customers and staff helps in strengthening the professional association, and it is a good business practice to follow. Just keep two things in mind – the law and your budget.