Posts Tagged ‘Models Fashion’

Ways to See Fashion Week

Fashion Week is internationally known. The Fashion industry convenes in four locations worldwide, New York, London, Milan, and Paris. At each venue, outstanding examples of designer’s clothing are showcased. It provides an excellent time for up and coming designers to discover what the clothes will be like in the next season, making it easy to see why it is so popular world wide.

There are a few ways to get into this exclusive event, and journalists are among those admitted. One industry-exclusive event are Fashion Weeks, invitations are only given to designers, models, journalists, fashion professionals and celebrities. Journalists eager to see Fashion Week should try to network with designers, models, or sponsors who can get you admission. Be sure to look at the official Fashion Week site regarding information to apply that is specifically for writers. Some media groups do coverage of fashion events so find out if such opportunities are available for you.

Models. A big part of the success of Fashion Week is the catwalk strutted by models at each event. You should go to the featured cities Fashion Week’s website to sign up if you think you are hot enough, a complete list of credentials and the ability to strut your stuff.

Volunteer. If you have free time and live in New York City, you should try to find out if you can volunteer during the Week. However, being a Fashion Week volunteer is not as simple as it may seem—you would be an organizers’ assistant and have many clerical assignments. It’s fun to see models, celebrities, stars, and also get a leg up on current fashions!

You can buy tickets. Don’t expect to get off cheap during the Week. The official Fashion Week website offers tickets ranging from $85 for one show to $5,000 for all of its shows. You may not want to spend that much; fortunately, other hotels will offer tickets during the Week that will allow you to see some of the shows. Credit card companies offer a variety of services including entertainment packages for those who love watching a show. For more information on the hospitality industry, check corporate websites for additional details.

Attending Fashion Week will start things off. At fashion events around the world, style and glamour walk hand in hand. Dress up in your best garb and do your best to copy the stylish walk of the fashion model. Now that you’ve been invited to the world’s most exclusive fashion show, you need to demonstrate that you belong.

Jacquie Generra writes about Women’s and Fashion & Personal Care as a staff writer for HowToDoThings.com.

Author: Jacquie Generra
Article Source: EzineArticles.com
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How to Read a Fashion Magazine

When I recently advised a client to study a few fashion magazines to glean some ideas for the
upcoming season, she flatly refused.

“I HATE those things!” she told me vehemently. “Skinny girls, expensive clothes – what does that have to do with my life? Nothing!”

Now since this isn’t the first time I’ve heard this argument, I realized that she was missing
the point of the exercise – much like the women who tell me that VOGUE or W are “their bibles.” In this corner, we have someone who’s way too caught up in her own reality; in the other, we have someone who’s much too caught up in someone else’s. Let’s all move a bit more to the center and learn how to read these things properly, shall we? We’ll all dress a lot better for it.

Let’s start with a little dissection first, then move on to the “how to” part of the lesson.

THE MODELS

Overall, fashion magazines tend to show young, thin, attractive people in their pages for the
exact same reason that grocers tend to polish their apples and car dealers tend to have you
test drive clean cars: because it sells more. It’s as simple as that. Fashion Marketing 101.
Whether you agree with it or not is beside the point; it works — VERY well.

So well, in fact, that somewhere along the line, many women went from trying to determine whether the clothing being shown would work well on their bodies to bemoaning the fact that their bodies don’t look like the mannequins. Let me let you in on a secret: those girls don’t look like that every day, either. They have an army of people to get the hair, makeup, clothes, and lighting just right. If that doesn’t work, they airbrush the photos to get the right look. And if the model packs on a few pounds or starts to show signs of ageing, she’s replaced. Nothing like being a “has been” by the age of 30, eh?

What a shame that so many teenage girls and women have allowed the slick marketing to muddle their thinking and impact their self esteem. Don’t be one of them. Look at the clothes and the mood that the picture evokes; don’t compare yourselves to the mannequins.

THE SETTINGS

In fashion magazines, you’ll often see a beautiful girl in gorgeous clothes in an enviable
setting surrounded by handsome men. If only, right? Well, that’s part of the marketing. It’s
called projecting, and if you’ve ever envisioned yourself swapping places with the gal in the
picture, the marketers have done their job. It’s a set up. A complete fabrication. A ruse.
Remember that the next time you see a shot that makes you want to rush right out and buy the
clothes you see so you can be just like the girl in the picture.

THE ADS

Ever wonder why you see so many high end designers advertising in fashion magazines and
why the fashion magazines, in turn, show so many of those same designers in their editorial photo spreads? It’s no coincidence. Those one-page ads are VERY expensive, often costing tens of thousands (or more), depending on the magazine’s circulation. So the fashion houses don’t spend all their advertising dollars in one place. Oh, no.

They’ll put a portion of their budget into ads, a portion into lending clothes to magazines for
photo shoots, and a portion into creating clothes for celebrities for red carpet and other media events. That way, they spread the name recognition around. It’s clever – and expensive.
But it works. If you love labels and see a look you like in a couple of fashion magazines and on a favorite celebrity, wouldn’t you be more inclined to buy it if you had the money? Many
are. A look through the society pages will tell you as much.

THE LESSON

So now that we’ve addressed the models, ads, and editorial spreads, here’s what you SHOULD be
looking for when you read a fashion magazine (and yes, it’s okay to rip out pages and put them in a file for future reference – but only if you own the magazine!):

1. The Trends

Fashion magazines will call them “must have” items, but look at trends skeptically to see
whether they fit your body, clothing personality, and lifestyle. Don’t worry about the price. If you find something you like and want to wear, look for an inexpensive version of the trend at your favorite discount or outlet store. Buy cheap, wear often, and discard when then trend is over.

2. The Updated Classics

Most women recognize that classic styles are a good value, and fashion magazines know this. So
they’ll show trendy new ways to wear classic styles and give you plenty of ideas in the
process. All you have to do is take a moment to break it down to see how you can apply this to
your own closet.

3. The Designers

If you have a “thing” for designer labels, high end fashion magazines (Vogue, W, Marie Claire,
Town and Country) are a great place to learn about the different fashion house philosophies.
Even if you can’t afford those brand names, don’t fret. If you find a look you really like, you’ll probably be able to find it a little later in the season in a budget-friendly copy-cat version.

4. Styling Ideas

Styling refers to the way the clothing and accessories are presented in a picture. Look at
how the clothes are layered, draped, or wrapped. Look at how the jewelry is worn. See what they did with the bag and shoes. Look at the hair and other accessories. If you see something you like, try creating a similar look with pieces from your own closet. You’ll be surprised how you can breathe new life into your old standbys just by wearing them a different way.

5. Hair and Makeup

Are you in a hair and makeup rut? Peruse a few fashion magazines to see what’s hot for the
season. Not only will you glean some new looks, you may discover that a new ‘do may be all you
need to look “au currant” this year.

Fashion magazines are a great way to learn all about what’s happening in fashion AS LONG AS you
remember that they’re created to sell clothes and accessories. Forget about the models and the
price tags and focus instead on the clothes, trends, and styling ideas that might work for
you. Then copy or adapt them to your own budget and lifestyle. Before you know it, you may look like you stepped out of a fashion magazine – whatever your age, shape, size, or budget.

Diana Pemberton-Sikes is a wardrobe and image consultant and author of “Wardrobe Magic,” an ebook that shows women how to transform their unruly closets into workable, wearable wardrobes. Visit her online at http://www.fashionforrealwomen.com

Author: Diana Pemberton-Sikes
Article Source: EzineArticles.com
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Things You Need To Know If You Are Considering Fashion Photography School

Do you have a knack for taking photographs and a love for fashion? Perhaps attending fashion photography school is something you may want to consider. Fashion photography school teaches you how to use photography to take photographs that sell everything from perfume to clothing.

Fashion photography is not as easy as it looks. Many men dream of going into this field so they can mingle with beautiful models and take photographs of them. This is not what fashion photography is about. Fashion photography is an art form. The models may be lovely, but they can only look as good as the fashion photographer makes them out to be.

There are many tricks used in fashion photography. Lighting. Wind. Shadows. We see this on television whenever we watch programs about people taking photographs of models. But what people do not realize is that the photographer is an artist. He sees the model in a certain way and photographs her to portray this image he has in his mind. It is not unlike painting a portrait. In a way, he is painting a portrait. He is just doing it with a camera.

Each of us perceives different sights in our mind. Not all of us can see what the fashion photographer can see. This is why it is so important that he or she be proficient and serious about this art form. This is not just a way to take pictures, but a way to make art. Art that does not hang on walls, but is depicted on magazine covers and billboards and on television. But it is still art, just the same.

In addition to taking the best shots of beautiful models, a fashion photographer must be mindful of props and backdrops and locations. He or she will often take advantage of different situations in nature to create the most beautiful photographs. They will use natural and artificial lighting to make the image they have in their mind come to life.

Props are often used and are very important in the work of a fashion photographer. Fashion photographers often work for advertising houses or directly for magazines that are selling a certain product. The product must be photographed in such a way that it is desirable to the viewer of he photograph. While we often think of fashion photographers as photographing models, sometimes the models are merely the props. The real image he or she is trying to convey is the pillow, or the sofa, or the draperies. He sets the scene, like an artist, and makes it appealing to view.

Of course, fashion photographers first and foremost must know quite a bit about photography. Photography in itself is an art form. They must know about cameras, lighting and equipment. They must know when to shoot in black and white and all about color. They need to know which colors will be best for the model to wear in a certain scene.

This is not a career for men who want to meet models, but an admirable profession for a serious professional who has an eye for art, loves photography and has a deep admiration for fashion. It can be a very rewarding career, both monetarily and spiritually as it truly does give one the chance to express his or her creativity. If you are the type who loves photography and fashion, consider attending fashion photography school.

Gregg Hall is an author living with his 18 year old son in Jensen Beach, Florida. Find more about fashion as well as shoe fashion at http://www.shoefashionmagazine.com

Author: Gregg Hall
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