Posts Tagged ‘take company public’

Discovering the \’thumbscrews\’ of investors is crucial to getting them to take action. In over a decade of dealing with global investors there are several elements that I\’ve discovered to be universal truths about the mind of the private investor (angel investor, accredited investor).

When talking to an investor for the first time, it\’s more important to listen than to speak. It\’s more important to ask questions than answer them. It\’s more important to discover their needs and wants than to exclaim your own. Your first conversation with an investor should be all about piercing the armor and finding the trigger points that prompt a reaction that gets to the center of their \’childlike\’ state.

What I mean by this is, investors, just like anyone else, has insecurities that are rooted in their childhood and what they are outwardly today, is typically a polar opposite of what they are on the inside. For example, an arrogant, chest beater seems proud and obnoxious on the outside but the reality is that they are over compensating for an insecurity that is rooted in an individual or collection of childhood incidents.

Maybe they were made fun of as a child, maybe they\’re father was verbally abusive, maybe their teachers would single them out in class opening them up to playground mockery. When talking to these individuals it\’s important to listen to their voice and intonation when the conversation topic changes. Take notes on their psychological adjustments to the conversation. After you feel you have discovered the triggers that induce the \’pleasurable\’ responses, end the call, and set your second phone appointment with them.

On that second call, you want to have your conversation ready to go using the triggers you found in the first conversation. Play off of those insecurities that you found, become their best friend without being chummy but it is your mission on this call to be the \”guy that understand me\” to the investor. You want the overall tone of this conversation to have the response from your target along the theme of, \”wow, this guy gets me\” , \”I can see investing in this company\”.

By using this method and not coming across as \’fake\’, you have become an investment opportunity and a shrink all rolled into one. You want to be the one person that this investor can lower his guard to because everything he says, you seem to be the one person who understands him at his deepest level. You seem to naturally be tuned into his insecurities, emotions, needs and wants. Sound strange? Try this out on the next investor you talk to, I guaranty you will be shocked with the results.

For Corporate Consulting or Investor Finder Services, call Princeton Corporate Solutions at 267-233-0183Take Your Company Public the easy way!

If you\’re on the venture capital trail there\’s no doubt you\’ve heard the term that usually shuts most fund raising efforts down before they can actually begin, that term being \’due diligence\’. When an investor of venture capital firm expresses interest in funding your project, the next thing that happens after intent contracts are submitted is the dreaded due diligence process.

A fog of confusion normally lingers over the heads of those about to go through this procedure but if you are informed and prepared this process can go from being a migraine inducing nightmare to a confidence booster no brainier that starts a bidding war between investors. The reality of investor due diligence in the new millennium begins with a solid online investigation using the most popular search engine, Google.

The game plan for the entrepreneur is to assemble a robust and authoritative online presents with all the bells and whistles an investor is seeking in a well pedigreed executive staff that is asking for millions of dollars in investment capital. Your plan must be well diversified through various online media genres such as video marketing, how to videos, article submission and press releases with content focused on the cutting edge and leadership role your company plays in your industry niche.

In addition to filling your own blogs with new, viable content on a daily basis, you should make it a habit to blog on other industry specific blogs as you lead the investors back to your site with your blog signature. Don\’t forget about the power of audio and video Pod-casting. Let the investors hear your voice, then them feel the powerful conviction and intonation in the keywords as you hypnotize them and place them under your spell.

There are products on the market that cater to plastering the internet with your message with a strong focus on company branding and mass media marketing and publicity. If you pay attention to the branding aspects of your company with a strong and authoritative position on the internet, due diligence will be as easy as taking a nap!

Learn more about Publicity Marketing, Princeton Corporate Solutions has lots of helpful information at their website on how to get Publicity publicity quickly

With all the search engine optimizers, online marketing and free article submission sites online, there is no shortage of self proclaimed Publicity Marketing gurus out there. Sadly most of these companies are fly by nights seeking quick profits without the true experience and ability to actually perform the task they were hired for.

It is important to realize that most of these publicity marketing firms are simply affiliates and resellers for multiple vendors as well as back link and submission sites. The problem is, with a service that is 100% outsourced the company you\’re hiring doesn\’t have a real understanding of how to put a solid, long-term plan together that will reap fast and ongoing results that will raise name awareness, increase website traffic and brand you as an industry expert.

Before one hires a publicity marketing group, prequalify this company by asking the following questions: First, What genres of online publicity marketing do they cover? Here is the information you need.

For a solid campaign that has both short and long-term affects they must cover online video submission to multiple video hosting sites using targeted long tail key phrases, press releases to a minimum of 20 sites that specifically brand you as an industry expert to gain legitimacy, keyword targeted links on social and news book marketing sites that provide good content to the online community an create a legion of back links to your site and photo marketing which is an ultra powerful yet highly ignored form of marketing by the inexperienced online publicity marketing fraternity.

The above are characteristics of a solid branding and publicity marketing campaign that will yield both direct response results as well as long term publicity and branding results that will launch your company light years ahead of any other website or brick and mortar company in your industry niche.

Want to find out more about Real Publicity Marketing That Packs a Punch, then visit Princeton Corporate Solutions\’ site on how to choose the best Publicist and more